WE EXPLORE THE KEY DESIGN RESOURCES AND TOOLS THAT FASHION DESIGNERS NEED TO MAXIMISE PRODUCTIVITY
MAXIMISING THE FASHION DESIGN DEVELOPMENT PROCESS
Fashion designers' productivity demands are increasing and we are always searching for ways to work smarter, faster and in a more sophisticated way. The pressure of juggling several design projects at any one time can be difficult to navigate. Thankfully, there are several solutions available to freelance designers to optimise their return on investment and to ensure the smooth-running of client briefs.
1. PINTEREST
Pinterest allows Fashion Designers to create their very own digital Mood Boards. It is the perfect place to begin gathering inspirational images to help kick-start any new project. It's simple to search and find curated and directional brands, products and images as most have been already placed into collections or "boards" by other users.
The added advantage of Pinterest is the choice of keeping boards private and gives users that extra reassurance that their accumulating ideas won't be seen by others.
Pinterest is FREE to use, unless creating Ads and works on all browsers.
2. ADOBE ILLUSTRATOR
Adobe Illustrator is part of Adobe's Creative Suite and gives Fashion Designers the tools needed to create accurate, manufacture-ready technical drawings. Drawings can be filled with colour, pattern and important design details such as construction and fastenings can be drawn using this highly responsive vector software.
Technical drawings are then used in technical packs or "tech packs" to communicate designs to pattern makers and manufacturing teams.
There are hundreds of free tutorials online for learning Adobe Illustrator and also classes and courses available.
Adobe Illustrator is priced at £19.97 per month with discounts available for bundle plans including Photoshop and InDesign.
3. TIFFANY HILL STUDIO
Tiffany Hill Studio helps Fashion Designers translate what's coming into what's selling with their instant download fashion trend forecasts. The studio creates trend forecasts across all product areas that give instant design inspiration and the validation needed to develop products that match future consumer needs. Trend forecasts are the perfect starting point for any design project, ensuring designs will be commercially viable and in demand for the season
4. INSTAGRAM
Like Pinterest, Instagram is full of curated imagery posted from bloggers, brands and creatives worldwide. It's a great place to collect inspiration, identify and follow new emerging talent and showcase initial design ideas for development.
Instagram is FREE to join and post unless creating Ads.
5. PANTONE
Pantone has developed an innovative system of matching and documenting colours. This allows Fashion Designers to identify colours with exact references and communicate these effectively with manufacturers.
Pantone colour books are available to purchase in many different targeted editions and the website also offers online tools to help convert references to other useable formats.
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Over two decades worth of experience within the luxury and commercial sectors of the fashion industry has given Tiffany the know-how you need for your brand.
With both her craft as a freelance fashion designer and curiosity and vision as a forecaster, she has built a reputation for accurate trend prediction and design development.