Surrealism, reinvention and new landscapes for Activewear for autumn winter 2024-2025
Innovation and expressive design direction
Activewear design for Autumn Winter 2024-25 is driven by surrealist themes, reinvented nostalgic stories and the discovery of new futuristic landscapes.
Material innovation remains at the forefront of activewear development and bio-based, regenerative alternatives are being developed by fibre producers.
Science and nature unite in our forecasted trend stories and the importance of modular design, multi-functional products and tactile finishes continues into the new season.
Autumn Winter 2024-25 Activewear Trends bring diverse influences
As we navigate turbulent financial times, we seek comfort and reassurance from the clothes we wear. We are choosing brands that are familiar to us and that deliver quality over quantity.
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About Tiffany Hill
Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.
After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.
With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.
Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.
She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.
Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.
Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.
