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The Anatomy of a Fashion Trend Book: 2025 Fashion Trends

How to thrive as a fashion business with powerful insights into the Autumn Winter 2025 fashion trends

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Trend Suite by Tiffany Hill Studio


Here at Trend Suite, we curate and present our trend books in a format that delivers our thoughts, colour, pattern and shape directions to show you how trend concepts can be translated into actual products.


Our compelling forecasts cover the core stories that will be important to your audience, season after season, but in fresh, new ways.


Learn how we have structured our suite of trend books to cover 2025 fashion trends.








The Bigger Picture


At the beginning of every new season, we kick off with our "Influences" trend books, which outline the key macro trends and themes set to shape the fashion landscape.


These forecasts provide a broad overview of the three key macro trends that have been influenced by cultural, social and technological forces that drive change in fashion.


We delve deep into these overarching influences and identify the foundational elements that will inform colour palettes, materials, patterns and silhouettes which are explored in more detail in subsequent forecasts.



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Colour Must-Haves


Next, we release our colour forecasts for women and men, offering an inspiring starting point for the upcoming season.


These colour palettes establish exciting new seasonal foundations and influence long-term design strategies. Our comprehensive palettes, complete with Pantone references for textiles are meticulously informed by insights from our macro trend "Influences" books.


They are further divided into micro colour stories with mini palettes, making it easy for you to translate them into your own unique creations.



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Key Print Direction


Prints and patterns are a critical element of any fashion collection as they add visual interest, depth and individuality.

They help to convey the season's themes and trends, allowing you to express creativity and differentiate your designs.


Our print and pattern forecasts include the key print stories that are also informed by our macro trend forecasts and help you enhance the overall aesthetic and create memorable, standout pieces that drive consumer engagement.



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Product-Specific Forecasts


We then curate our product-specific trend books, offering specialised and focused trend insights tailored to particular product categories including swimwear, accessories, knitwear, activewear, textiles and more.


These forecasts provide in-depth analysis that highlight the latest innovations, key details and emerging trends within each category. By delving deep into the unique aspects of each product type, we equip you with precise, actionable guidance to apply to your creative process and also open your mind to new possibilities in other product areas.










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" Become a TREND SUITE member today and get exclusive access to our entire trend forecast library.

Get commercial validation and design inspiration, season after season."








GET your FREE Fashion Trend Toolkit


Our essential Trend Suite Toolkit includes 3 Fashion Trend Guides that every fashion entrepreneur must have.


We show you 10 key ways to increase your fashion brand's impact by harnessing the power of trend forecasting, trend terminology definitions to know that will position you as an industry pro, and how the hierarchy of fashion trends trickle-down through consumer groups.


One essential toolkit for forward-thinking fashion professionals.






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Fashion moves fast and it can be hard to keep up


You are a creative professional - a fashion brand owner, independent designer or product developer, which makes you smart, successful and passionate about what you do!


We also know that you are incredibly busy, but still need to innovate. It can be a constant battle to stay relevant in an ever-changing marketplace.


Download our mini guide and then unlock access to a huge library of fashion trend forecasts that will bring you unlimited and constant inspiration.







About Tiffany Hill


Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.

After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.


With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.


Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.

She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.


Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.


Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.


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About Trend Suite


Trend Suite by Tiffany Hill Studio is the online fashion trend forecasting platform providing trend insights and essential seasonal guidance for fashion, colour, print, textiles, swimwear, lingerie, activewear, knitwear, sleepwear, accessories and jewellery.


Trend Suite provides on-demand trend books and annual membership plans that inform and inspire fashion creatives, fashion brands, designers, manufacturers and studios.


We inspire you to innovate with practical resources and inspiration to ensure you are fully equipped and confident on your journey to becoming a successful and profitable business.





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