Vibrant Hues, Cleaner Planet: The Next Generation of Sustainable Colour and the Environmental Cost of Traditional Dyeing
Sustainability and Colour: The Future of Dyes in Fashion
Colour is an essential part of fashion; it communicates mood, identity and creativity. However, the dyeing process behind vibrant hues has long been one of the most polluting aspects of the textile industry. Traditional dyeing methods consume vast amounts of water, release harmful chemicals and contribute to environmental degradation, particularly in regions where textile manufacturing is most concentrated.