From retro revivals to futuristic flair, know what's influencing swimwear for SS25
Nostalgic Nods: Retro Revival
Everything old is new again, and swimwear is no exception. For SS25, designers are taking inspiration from the past and giving it a modern twist.
Think high-waisted bottoms reminiscent of the 1950s paired with bold, graphic prints straight out of the 1980s.
Retro silhouettes like the classic one-piece will be a key item for the season as it offers both style and support for all body types. Craft in textured surface materials for extra support and interest.
Sustainable style: Eco-Conscious Choices
In an era of increasing environmental awareness, we see sustainability as a key influencer in the swimwear space. From recycled materials to ethical production practices, eco-conscious consumers are demanding more from the brands they buy from.
The Spring Summer 2025 season will see an increase in the use of recycled plastic materials and textiles dyed with natural, plant-based pigments.
Designers are also embracing sustainable manufacturing processes, such as water-saving techniques and renewable energy sources, to reduce their environmental impact.
Futuristic Flair: Modern Sci-Fi
Swimwear trend stories inspired by science fiction and space exploration become important and creatives are embracing futuristic fabrics and cutting-edge technologies to create swimwear that's ahead of it's time.
Metallic finishes, iridescent fabrics, and holographic prints add cosmic glamour to classic silhouettes, whilst innovative materials like neoprene and mesh provide performance, function and support.
Gender Fluidity: Breaking Boundaries
Rigid gender norms are being broken. Designers are welcoming gender fluidity with designs that blur the lines between traditional men's and women's swimwear.
From playful prints and vibrant colours to minimalist design and clean lines, swimwear for Spring Summer 2025 is all about self-expression and individuality.
Spring Summer 2025 Swimwear Trend Forecast
Our digital FASHION TREND BOOK details design direction for Spring Summer 2025 and uncovers the 3 key macro, and 18 micro stories that will push swimwear design forward.
Our 52 page forecast highlights the Macro Trends "Cyberscape", "Humankind" and "Bio Nurture" and is further inspired by AI technology, nostalgia and the pursuit of wellbeing.
Discover the trend opportunities that will apply to your brand or design development and learn how to implement trends easily into your next collections.
Trend Suite by Tiffany Hill Studio
Trend Suite by Tiffany Hill Studio is the online fashion trend forecasting platform providing trend insights and essential seasonal guidance for fashion,colour, print, textiles, swimwear, lingerie, activewear, knitwear, sleepwear, accessories and jewellery.
Trend Suite provides on-demand trend books and annual membership plans that inform and inspire fashion creatives, fashion brands, designers, manufacturers and studios.
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About Tiffany Hill
Tiffany Hill is a fashion trend forecaster, providing established brands, studios and designers with seasonal fashion trend insights.
After enjoying over two decades of success as a fashion designer for major UK retailers, she now delivers trend information in an easy to understand, actionable format.
With her craft and eye for detail as a designer, and her curiosity and vision as a fashion forecaster, she sells digital trend books to over 2000 clients across 40 countries in every corner of the globe.
Tiffany’s specialist blend of design, vision and creative thinking helps fashion brands become the authority within a competitive industry.
She has over 65,000 followers across social media and her insights have been featured in British Heritage and Yorkshire Living magazines as well as on Euronews and other news platforms.
Tiffany understands that fashion moves fast and enables fashion professionals to stay relevant in an ever-changing marketplace.
Tiffany lives in West Yorkshire, UK with her husband and beloved pug “Queenie”. She has grown-up twins – a daughter and a son, who are also successful in their chosen fields.
