FASHION FORECASTING
Fashion Trends
Fashion trend forecasting is the process of predicting future trends by analysing cultural shifts, consumer behaviour, current events and technological advancements.
As trend forecasters, we study patterns from past and present fashion to anticipate what will be popular for the upcoming seasons, helping designers, retailers and brands to create collections that align with changing preferences and market demands.
FRESH, RELEVANT, INNOVATIVE
Fashion forecasting is utilised by a diverse range of professionals within the industry. Designers, retailers and brands rely on it to guide their creative and business decisions, ensuring their collections resonate with future consumer preferences.
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Marketing and merchandising teams use forecasting insights to develop effective promotional strategies and curate product assortments.
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Additionally, manufacturers and suppliers benefit by aligning their production with anticipated demand, while fashion journalists and influencers leverage forecasts to stay ahead of trends and inform their audiences.
We blend the art of design with the science of forecasting through a combination of qualitative and quantitive research methods, studying a broad spectrum of sources including runway shows, street fashion, cultural events, as well as social media and consumer behaviour data.
We identify emerging patterns and influences from various sectors such as art, interiors, pop culture and technology to further enhance the accuracy of our predictions.​ Historical data, statistical analysis, trade shows and market research also guides us on which colours, styles, patterns, fabrics and themes will gain popularity.
After identifying patterns and combining these findings with changing social and economic movements, we make educated and well-informed predictions to determine which consumer trends will thrive.
​From here, we package this information into actionable insights or beautifully curated fashion trend books that help optimise your brand development and marketing efforts.​
Creativity is key
In the digital age, technology is altering the way we live. Deep research is crucial to stay ahead of fierce competition and an ever-changing industry.
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Commercial success
Trend awareness ensures you create commercially-driven designs that resonate with your audience, enabling you to plan must-have products with confidence.
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Risk reduction
Taking time to research optimises the potential for success. Insights ensure financial risks developing the wrong products are avoided.
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Save valuable time
We take away the guesswork as to what will become a trend and eliminate hours of online scrolling. Your time is valuable.
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Work Smarter
Be more proactive and forward thinking and make better product development decisions.​
Changes in the way we live have intensified by the profound impact of the Covid-19 pandemic and an ensuing financial crisis continues to impact consumer spending and the fashion industry.
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Audiences and demographics continuously undergo transformative shifts and these changes can differ greatly, which emphasises the need for focused intelligence.
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Consumer demand is one of the main indicators of what will be commercially successful in the near future.
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By Product Group