What is Fashion Forecasting?
Predicting the Future
Fashion trend forecasting is the process of predicting future trends by analysing cultural shifts, consumer behaviour, current events and technological advancements.
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As trend forecasters, we study patterns from past and present fashion to anticipate what will be popular for the upcoming seasons, helping creatives design collections that align with changing preferences and demands.
FRESH, RELEVANT, INNOVATIVE
Who Needs it?
Fashion forecasting is utilised by a diverse range of professionals within the industry. Designers, retailers and brands rely on it to guide their creative and business decisions, ensuring their collections resonate with future consumer preferences.
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Marketing and merchandising teams use forecasting insights to develop effective promotional strategies and manufacturers benefit by aligning their production with anticipated demand.
Trends inspire innovation and creativity, guiding the development of new silhouettes, materials, prints and colours
The Benefits?
In this digital age, technology is altering the way we live. Deep research is crucial to stay ahead of fierce competition and an ever-changing industry. ​Trend awareness ensures you create commercially-driven designs that resonate with your audience, enabling you to plan must-have products with confidence.
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Accurate trend information optimises the potential for success and minimises the risk of misaligned products, ultimately supporting strategic planning and enhancing competitive advantage.​​
Case Study
Exploring untapped opportunites
Our comprehensive forecasts, covering emerging innovations, evolving consumer behaviours and untapped product categories inspired a jewellery brand to expand beyond it's existing range.
By identifying trends and aligning them with their brand DNA, they brand introduced new product collections and entered fresh markets with a clear strategy which resulted in successful expansion that unlocked exciting avenues for future growth.
How we Forecast
We blend the art of design with the science of forecasting through a series of qualitative and quantitative research methods, studying a broad spectrum of sources including fashion shows and cultural events as well as social media and consumer behaviour.
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We identify emerging patterns from various sectors such as art, interiors, pop culture and technology to enhance the accuracy of our predictions. Historical data, statistical analysis and market research also guides us on colour, pattern, materials and themes that will gain popularity.
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After identifying patterns and combining these findings with changing social and economic movements, we make educated and well-informed predictions to determine which consumer trends will thrive.
From here, we package this information into actionable insights or beautifully curated fashion trend books that help optimise your brand development and marketing efforts.
Informed Decisions
Changes in the way we live have intensified by the profound impact of the pandemic and an ensuing financial crisis continues to impact consumer spending and the fashion industry.​​
Audiences and demographics continuously undergo transformative shifts and these changes can differ greatly, which emphasises the need for focused intelligence.
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Consumer demand is one of the main indicators of what will be commercially successful in the near future.
Trend awareness enables confident and effective decisions by revealing emerging consumer preferences and market directions
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