Trend and Concept Consultancy
Bespoke Forecasting
In today's fast-evolving market, staying ahead of trends is essential for brands looking to grow, innovate and stand out. Our bespoke, customised trend consulting service offers a tailored experience that helps businesses navigate the complex world of trends and consumer behaviour with clarity and confidence.
We don't just forecast trends; we tailor them specifically to your brand's needs, ensuring that the insights you receive are relevant, actionable and strategically aligned with your business goals.
Consumer Analysis
Our bespoke trend forecasts provide you with a clear understanding of emerging movements, consumer behaviours, and market shifts.
By diving deep into the specific dynamics of your target audience and product categories, we craft reports that go beyond generic insights, equipping you with the knowledge to make informed decisions and lead the market with confidence.
Our exclusive consulting service gives you the tools to identify opportunities for growth and innovation, making it easier to translate trends into tangible actions that will drive your brand forward.
Case Study
Brand connection
We recently partnered with a globally recognised fashion accessories brand to realign its strategy for better engagement with Gen Z and Millennial audiences.
Through in-depth consumer surveys and extensive research, we identified fresh opportunities to strengthen brand connection and provided actionable strategies to capture their target market.
The result? A renewed sense of enthusiasm and a dynamic, multi-faceted approach that embraces new strategies aligned with the audience's values, driving deeper engagement and brand loyalty.
You Will:
Gain access to trend insights specifically customised to your industry, target audience and brand strategy.
Understand how to leverage trends in ways that align with your business goals.
Identify untapped opportunities that can drive growth and expand your market presence.
Make informed decisions backed by thorough surveys, research and analysis, giving you the confidence to lead and innovate.
Be prepared to pivot and adapt to changes in the market, ensuring long-term sustainability and relevance.
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Case Study
Innovation with authenticity
We collaborated with a prominent outerwear fashion brand seeking to capture the attention of Gen Z consumers through innovative and unique product trend direction.
By analysing emerging trends and diving deep into the preferences of this digitally native generation, we developed forward-thinking strategies that resonated with their desire for individuality and authenticity.
Our tailored recommendations empowered the brand to create standout pieces that not only captured Gen Z's interest but also aligned with their values of sustainability and self-expression.
We Deliver:
Customised trend reports that provide deep insights into emerging trends, adapted to your brand's specific needs and market segment.
Data and expert analysis, lifestyle shifts and purchase drivers so you can cater to evolving expectations.
Consumer relevant colour strategies to apply to your new design development.
Actionable guidance on how to incorporate trends into your business strategy, marketing and product development.
Insights into how to change consumer demand into business growth.
Recommendations to strengthen consumer relationships.
Case Study
Aligning with new audiences
A leading lifestyle brand approached us to develop a bespoke consumer and trend strategy to both attract a new audience and retain their loyal customer base.
Through in-depth quantitative and qualitative research, including targeted surveys and consumer insights, we identified key opportunities for growth while ensuring the brand's core identity remained strong.
Our detailed strategy provided a clear roadmap for product development, marketing and brand positioning, leading to increased engagement, stronger customer loyalty and a measurable boost in sales.
How We Do It:
We begin with a deep-dive into your brand's identity, values and product categories.
Next, we examine emerging trends in fashion, consumer behaviour and cultural shifts to identify the key opportunities for your brand's progression.
We incorporate colour palettes, mood, details, silhouettes and material innovation into your bespoke report to ensure your brand lands with impact, at the right time.
We include trend information that prioritises ethical and sustainable materials and practices, helping you integrate sustainability into your brand's DNA and enhance your brand image.
We infuse fresh ideas and bold concepts that ensure your brand establishes a strong emotional connection with your audience, fostering excitement and loyalty.
To book our team to create an exclusive, bespoke trend forecast, please contact us at hello@tiffanyhill.co.uk and we will be back in touch as soon as possible to discuss your requirements.
By Product Group