ANATOMY OF A TREND BOOK
Inside Trend Books
We curate and present our trend books in a format that delivers our thoughts, colour, pattern and shape directions to show you how concepts can be translated into actual products.
Our forecasts cover the core stories that will be important to your audience, season after season, but in fresh, new ways.
FRESH, RELEVANT, INNOVATIVE
At the beginning of every new season, we kick off with our "Influences" trend books, which outline the key macro trends and themes set to shape the fashion landscape.
These forecasts provide a broad overview of the key three macro trends that have been influenced by cultural, social and technological forces that drive change in fashion.
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We delve deep into these overarching influences and identify the foundational elements that will inform colour palettes, materials, patterns and silhouettes which are explored in more detail in subsequent forecasts.
Next, we release our Colour forecasts for women and men, offering an inspiring starting point for the upcoming season.
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These colour palettes establish exciting new seasonal foundations and influence long-term design strategies. Our comprehensive palettes, complete with Pantone references for textiles, are meticulously informed by insights from our macro trend "Influences" books.
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They are further divided into micro colour stories with mini palettes making it easy for you to translate them into your own unique creations.
Prints and patterns are a critical element of any fashion collection as they add visual interest, depth and individuality.
They help to convey the season's themes and trends, allowing you to express creativity and differentiate your designs.
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Our Print and Pattern forecasts include the key print stories that are informed by our macro trend forecasts and help you enhance the overall aesthetic and create memorable, standout pieces that drive consumer engagement.
We then curate our product-specific trend books, offering specialised and focused trend insights tailored to particular product categories such as swimwear, knitwear, activewear, textiles, jewellery and accessories.​
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These forecasts provide in-depth analysis that highlight the latest innovations, key details and emerging trends within each category. By delving into the unique aspects of each product type, we equip you with precise, actionable guidance to apply to your creative process and also open your mind to new possibilities in other product areas.​
We are all creatives and interpret trends in our own unique way.
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There are many consumers who do, and many that don't follow seasonal fashion trends, but we all follow them to some level, and are at some point influenced by trends whether we like it or not. Magazines, retailers and style blogs show us packaged images of new styles and innovations that have been influenced by a theme which has come from a trend. When we see others adopting these looks, we begin to accept and embrace them.
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As a brand owner or designer, you know your customer, their likes, dislikes and preferences, needs and wants. The trick is to introduce key trend themes, details and colours based on your knowledge of your customer's desires.
By Product Group