Sharper Fashion Trend Forecasting

From cultural shifts to colour, silhouette, print and product direction — for distinctive fashion brands

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EXPLORE TREND MEMBERSHIP

For fashion brands with a sharp point of view

The strongest brands are not chasing every trend.

They are reading change early, recognising which signals have weight and turning them into stronger product decisions.

Trend Suite translates emerging shifts across colour, silhouette, material, print and product — helping you make sharper calls while protecting what makes your brand distinctive.

Know what to back, what to cut and what deserves space.

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AS SEEN IN

fashion trend forecasters British heritage magazine feature

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fashion trend forecasting stylist magazine

fashion trend forecasters The London Standard newspaper feature

fashion trend forecasters Women's Health magazine feature

fashion trend forecaster Euronews feature

fashion trend forecasters Source Fashion feature

fashion trend forecaster I-D magazine feature

fashion trend forecasters featured in Yorkshire Living magazine

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Know what to back.
Know what to cut.
Know what deserves space next.

Choose how you forecast

Two ways to use Trend Suite — choose the forecasts you need, or access the complete system.

THE FORECAST LIBRARY

Focused forecasts across colour, print, silhouette, product and category direction — translating what is shifting into clear direction for your collection.

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THE TREND MEMBERSHIP

Every forecast and new release, plus Colour Lab, Trend Intelligence, CAD Suite and resources — one connected view of what is changing and what it means for product.

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INNOVATOR
ELITE

The complete Trend Suite forecasting system — forecasts, new releases, Colour Lab, Trend Intelligence, CAD Suite and resources, in one connected platform.

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TRUSTED BY BRANDS DESIGNING AHEAD OF THE MARKET

USED BY BRANDS DESIGNING AHEAD OF THE MARKET

fashion trend forecasting collaboration with Source Fashion

Fashion intelligence for sharper product decisions

What's shaping fashion now

Your fashion moodboard may be making your collection look like everyone else’s

A fashion moodboard should sharpen your point of view, not become a shortcut to the same references everyone else can already see

FASHION

7 hours ago6 min read

Why repetition is becoming a stronger fashion brand identity strategy than reinvention

As microtrend churn accelerates, fashion brand identity is becoming more recognisable through repeated proportions, materials and wardrobe codes rather than constant aesthetic resets

FASHION

1 day ago5 min read

When “wearable” becomes a filter, fashion design innovation starts to shrink

The strongest fashion design innovation does not ignore commercial reality; it gives customers enough time and context to understand a new proportion before deciding it is too difficult

DESIGN DIRECTIONS

1 day ago7 min read

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For brands building what others will follow

SS 28

The colour signals brands will be backing next

A free edit of five colour signals beginning to shape Spring Summer 2028 womenswear.

From humanised neutrals and purposeful pales to stranger greens, fluid blues and measured brightness, this is the early read for brands deciding what deserves space next.

Use it to sharpen palette direction, challenge the obvious and start SS28 with a stronger point of view.

GET FREE SS28 COLOUR EDIT

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Know what deserves space next

Selective updates on cultural shifts, emerging aesthetics and new forecast releases — edited for brands making sharper product decisions.